The New Natural trend is about hydrating formulas, slicked-back hair, minimal makeup, and a fresh color palette that includes Ice Blue, Taupe, and Peach. It’s an “evolved clean” look that means “inclusivity and enhancing what makes us unique,” Trendalytics states.
The ‘New Natural’ trend includes makeup with skincare ingredients, sheer formulas, and “glazed donut skin.” Take a look at the #CleanLook hashtag on TikTok, which has over 93M views.
Trendalytics’ report also mentions several skincare brands that have entered haircare, including Dr. Barbara Sturm, Drunk Elephant, and Sunday Riley.
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